Polar Infrastructure Group
Why We've Evolved
For many years, our name reflected our commitment to sustainability and environmental innovation. That hasn't changed. What has changed is the breadth of our businesses: OmniGrip Direct, Smarterlite, Vivacity and Roadside Safety Solutions, and the role we now play for our customers.
Our new name reflects a broader mission: to challenge established ways of thinking and deliver better safety, performance, value and environmental outcomes across the built environment. There's no change to our ownership, leadership or the businesses and people you already work with - just a name and positioning that better reflects what we do at Polar Infrastructure.
Who we are
Our Story
Polar Infrastructure Group began with a simple observation: businesses working to protect people and improve the built environment often used outdated methods that no one had thought to question.
Our founder, Gus Carfi, brought together a collection of forward-thinking businesses that now thrive under the Polar Infrastructure Group name, each bringing specialist expertise to a shared mission of finding better ways to protect, improve and extend the life of roads, buildings and public spaces.
Today, that mission continues across four businesses: OmniGrip Direct, Smarterlite, Vivacity and Roadside Safety Solutions – each solving a different part of the same problem for our customers, as Polar Infrastructure Group.
Our Vision
We believe there is always a better way to deliver safer, better-performing infrastructure
From the roads we drive on to the buildings we work in and the public spaces we share, we want the infrastructure people rely on to be safer, better performing and built to last, with reduced cost and impact along the way.
Our Mission
Our mission is to challenge established ways of thinking and deliver smarter solutions that improve infrastructure performance, including roads, buildings and public spaces – for a safer, lower-cost future
Our Commitment
We deliver on that mission through four commitments that guide every business within Polar Infrastructure:
Better Thinking
We challenge established ways of thinking to deliver better outcomes for the communities and organisations our clients serve.
Better Value
Proven savings now and across the whole lifecycle. We help customers reduce ongoing maintenance, testing, replacement, energy and operational costs.
Better Performance
Helping infrastructure perform better for longer across all public and private settings. We drive safer, more reliable and durable performance.
Better Impact
Making sustainability part of better infrastructure. We reduce environmental impact by extending asset and product life, lowering energy consumption and keeping unnecessary waste out of landfill.
Meet the Team
Our people
Our people bring together decades of experience across infrastructure, safety, technology and sustainability, united by a shared belief that there’s always a better way.




